Perfect
Lunch
Perfect
Lunch
APPROXIMATELY
1 in 3
OF ALL FOOD-TO-GO PURCHASES ARE AT LUNCHTIME
14%
OF ALL CRISPS AND SNACK BOUGHT AS
FOOD-TO-GO
ARE ON IMPULSE1
IN 2022 FOOD-TO-GO
IS WORTH AN ESTIMATED
£17.7
BILLION2
KP Snacks is the
No.1 Driver
of Bagged Snacks Category1
How to make a Big Deal of Lunchtime Sales
How to make a Big Deal of Lunchtime Sales
Are you missing out on lunchtime sales?
There are 323,2877 different outlets that serve approximately 9.8bn10 out-of-home occasions per year,
and even with COVID-19 it was worth an estimated £91.9bn7 in 2022.
make sure you’re getting your fair share!
Weekday lunchtimes are the most popular time for eating out, so it’s important to have the right products, at the right price and in the right place to help maximise your sales!
Crisps & Snacks play an important part within Meal Deals, with 53%5 of shoppers wanting these included as part of the deal.
Having no Meal Deal offer is the biggest barrier to purchase for 28% of shoppers5
Having no Meal Deal offer is the biggest barrier to purchase for 28% of shoppers5
1
Offer the Right Range to meet different shopper needs
Make sure you have a variety of brands and flavours that appeal to different shoppers and different shopper missions.
2
Create Value by understanding customer expectations
Consider tailoring your offer to meet your customers’ needs: price isn’t everything... VALUE = COST + QUALITY + SERVICE
3
Bring it to Life with merchandising and POS
Utilise different locations instore to showcase products and increase basket spend
3 Simple Steps to ‘liven up’ your lunchtime sales
3 Simple Steps to ‘liven up’ your lunchtime sales
Taste is the No.1 influence8 on shoppers purchasing on impulse. KP Snacks have some of the best- sellers in the market.
What's right for you and your customers?
Ranges are shown in best-selling order by brand to help in your selection process
1
Offer the Right Range
For those wanting a bigger eat
McCoy's
The UK's No.1 Ridge Cut Crisp Brand1
Also the best-seller in grocery convenience4
BBQ Beef Big Hoops
No.1 bestseller in Grocery Convenience4
Hungerfill
McCoy's
The UK's No.1 Ridge Cut Crisp Brand1
Also the best-seller in grocery convenience4
BBQ Beef Big Hoops
No.1 bestseller in Grocery Convenience4
For those looking for something a little lighter
popchips
The UK's 2nd most valuable Better for you Brand1
Family Favourites
No.1 for Prawn Cocktail1
Better for you
popchips
The UK's 2nd most valuable Better for you Brand1
Family Favourites
No.1 for Prawn Cocktail1
For those who fancy something extra special
Tyrrells
Winner of 90 Great Taste Awards
Premium Hand Cooked Crisps
Tyrrells
Winner of 90 Great Taste Awards
2
Create Value
Consider tailoring your offer to meet your customers’ needs: price isn’t everything...
VALUE = COST + QUALITY + SERVICE
53% of shoppers look for Meal Deals when buying Food-to-go3
34% of shoppers would pay more than £5 for Meal Deals if the products were high quality!6
48% of convenience shoppers expect to purchase 2- 3 items in a Meal Deal2
3
Bring it to Life
Utilise different locations instore to showcase products and increase basket spend
Start making a Big Deal of your lunchtime sales today!
Start making a Big Deal of your lunchtime sales today!
1 Nielsen IQ, Total Coverage, MAT, Bagged Snacks, w/e 29.01.22, 2 Lumina Intelligence, CTP Average w/e 09.01.22, 3 IGD Shopper Vista Food-To-Go, Q1 2021- Q2 2021 (Meal Deals How Are They Evolving Aug 21’), 4 Nielsen IQ, Total Coverage, L26w, Bagged Snacks, w/e 29.01.22, 5 HIM, CTP, 2019 (Focus on the FTG Mission Aug 2019), 6 Harris Interactive Consumer poll of 2,134 – (The Grocer Food to Go Report 2019), 7 Lumina Intelligence, UK Restaurant Market Report 2021, 8 Mintel Crisps, Savoury Snacks and Nuts, UK, January 20, 9 IGD Channel forecast 2021, 10 MCA/AHDB, Market Review Y/E June 2019 vs Y/E June 2018
