Perfect
Online
Perfect
Online
98%
OF RETAILERS
ORDER ONLINE2
WHOLESALE E-COMMERCE
SET TO GROW
+50%
69%
OF SITE VISITS DO NOT
RESULT IN BASKET BUILDING
THE 3 STEPS
Follow these principles to build bigger online snack sales!
Nail the Basics
Your visitor experience is key
Apply our Taxonomy
Easy to find, easy to buy
Maximize your Online Sales
Education, Activation and Personalisation
A Guide to Online Snacking Success
A Guide to Online Snacking Success
1
Nail the basics
Getting these details right will ensure that your website is easy to navigate and allows visitors to find the products and information they are looking for...
Product Titles
Product Naming Principles:
Product Images
Ensure every product has an image. Keep your product images up to date.
Images should clearly show brand, variant and pack size.
If possible provide multiple images to overcome barriers to purchase.
Pricing and Promotions
Ensure pricing and promotions are refreshed frequently to allow customers to identify the best value.
Show POR so your customers can make quick money making decisions.
Highlight promotions for increased basket spend.
Excite retailers with excellent online activations e.g. web banners
Be Stock Obsessive
Show stock availability: link live stock systems to your website to ensure a good customer experience at the point of delivery – delight rather than disappoint.
Work with suppliers to recommend substitutions when products do go out of stock.
2
Taxonomy
Ensuring products are sited to the right online shelves will improve the discoverability and customer experience of your online shopper. Apply our recommended taxonomy to make products easy to find and easy to buy.
Education, Activation and Personalisation
Education
- Category advice
- POR calculators
- Guidelines
- Planograms
- Updates on industry trends and new products
Education, Activation and Personalisation
Personalization
- Targeted media
- Subscription services or auto re-ordering
- Tailored stock recommendations
Activation
- Raise awareness of new products and promotions with engaging media and activations
- Drive purchases using cross category promotions and merchandising
- Utilise an events calendar to inspire retailers and provide more purchase occasions
- Prompt your retail customers at every point of the customer journey (eg. the checkout walk) with relevant, inspiring media
- Offer POS solutions to create in-store theatre
3
Maximise your Online Sales
