Perfect
Depot
Perfect
Depot
WORTH
£3.6bn
RSV1
#1
DRIVER OF
SNACKING4
£20m
GROWTH IN
CONVENIENCE
YOY1
Why bagged snacks matter to your retailers and will help drive your depot sales
£4.6bn
consumption occasions yearly3
#5
Top ambient categories in the market3
Simple steps to Snacking Success
On average,
1 in 5
convenience baskets contain Bagged Snacks6
Bagged Snacks shoppers spend almost
50% more
than the average shopper7
42%
of shoppers will continue to shop locally post lockdown5
Merchandising by snack type rather than manufacturer will drive ease of shop e.g. by PMP, Ridged, Flat and Nuts.
Align depot space to growth and scale of suppliers KP is the fastest growing CSNP manufacturer in the Impulse market.2
Maximise availability and visibility of the core range. More than 40% of sales go through the top 5 brands.2 Give the most prominent space and more facings to the best sellers.
Refresh your range to bring in NPD and EPD Maintain interest with innovation.
Drive off-shelf feature and displays in depot. Additional off-shelf space and tower ends, adjacent to the CSN category will drive incremental sales.
5 Category Principles to help grow your Bagged Snacks Sales in Depot
1NielsenIQ, Total Coverage MAT Bagged Snacks 26.03.22, 2 NielsenIQ, Total Impulse MAT Bagged Snacks 26.03.22, 3 Kantar Usage Panel – MAT 20.03.22, 4 NielsenIQ, Total Coverage MAT 26.03.22/Kantar Worldpanel Online, Total Mrkt MAT 20.03.22, 5 Lumina Future of Convenience Report 2021, 6 Lumina, L12w, CTP Average w/e 09.01.22, 7 Lumina, L8W, CTP Average w/e 09.01.22, 8 NielsenIQ, Independents MAT Bagged Snacks 26.03.22, 9Lumina CTP January 2022, 10HIM! CTP 2019
Maximise availability and visibility of the core range
More than 40% of sales go through the top 5 brands.2
Give the most prominent space and more facings to the best sellers.
Merchandising by snack type rather than manufacturer will drive ease of shop
e.g. by PMP, Ridged, Flat and Nuts.
Drive off-shelf feature and displays in depot
Additional off-shelf space and tower ends, adjacent to the CSN category will drive incremental sales.
Refresh your range to bring in NPD and EPD
Maintain interest with innovation.
Align depot space to growth and scale of suppliers
KP is the fastest growing CSNP manufacturer in the Impulse market.2
5 Category Principles to help grow your Bagged Snacks Sales in Depot
1NielsenIQ, Total Coverage MAT Bagged Snacks 26.03.22, 2 NielsenIQ, Total Impulse MAT Bagged Snacks 26.03.22, 3 Kantar Usage Panel – MAT 20.03.22, 4 NielsenIQ, Total Coverage MAT 26.03.22/Kantar Worldpanel Online, Total Mrkt MAT 20.03.22, 5 Lumina Future of Convenience Report 2021, 6 Lumina, L12w, CTP Average w/e 09.01.22, 7 Lumina, L8W, CTP Average w/e 09.01.22, 8 NielsenIQ, Independents MAT Bagged Snacks 26.03.22, 9Lumina CTP January 2022, 10HIM! CTP 2019
