KP Snacks
Best Sellers
KP Snacks
Best Sellers
KP DRIVES
44%
CATEGORY GROWTH1
BAGGED SNACKS ARE THE
#1
FASTEST GROWING IMPULSE CATEGORY ON THE MARKET6
WORTH
£3.6
BILLION1
RSV
Why bagged snacks matter to your retailers and will help drive your depot sales
of shoppers visit a Convenience store at least once a week12, and more shoppers are purchasing snacks in-store12
Snacking is almost universal, with 95% of people having eaten snacks in the past two weeks2
Large PMP in bagged snacks has grown to over £218m7and is now the largest format across Independents2.
Large PMP in bagged snacks has grown to over £218m7and is now the largest format across Independents2.
Larger sharing pack formats are the biggest and fastest growing segment across impulse 8.3%3, notably Large PMP has driven growth of over 10.6%3
Maximise your bagged snacks with your SnacKPartners
Maximise your bagged snacks with your SnacKPartners
Do you know the main Category Drivers?
Do you know the main Category Drivers?
Understanding what your customers want, will help you know what to stock and maximise sales.
On The Go
20% of shoppers are looking for something to have on the go4. Stock smaller pack sizes and merchandise next to sandwiches or chilled drinks
Value Shopper
Value offerings helps shoppers manage their budget, 54% of snack shoppers are more likely to buy PMPs4
Health Conscious
With some consumers switching to Healthier and Lighter bagged snack options, this is now worth over £12 million in Impulse3
Sharing Moments
Sharing is the largest & fastest growing segment5. Stock for sharing moments like ‘big night in’ or BBQ
Stock up on the KP Top 25! and bring your snack sales alive!
Stock up on the KP Top 25! and bring your snack sales alive!
Select from the KP Best Sellers (shown in best-selling order) to help drive your CSN Sales!
EVERYDAY CRISPS & SNACKS
- BIG Hoops BBQ Beef 70g Large PMP
- Nik-Naks Nice 'N' Spicy 75g Large PMP
- McCoy's Flame Grilled Steak 65g Large PMP
- Nik-Naks Rib 'N' Saucy 75g Large PMP
- BIG Hoops Salted 70g Large PMP
- Skips Prawn Cocktail 45g Large PMP
- Space Raiders Beef 70g Large PMP
- Roysters T Bone Steak 60g Large PMP
- Mccoy's Cheddar & Onion 65g Large PMP
- McCoy's Salt & Malt Vinegar 65g Large PMP
- McCoy's Thai Sweet Chicken 65g Large PMP
POPCORN
- Butterkist Sweet & Salty 70g Large PMP
- Butterkist Sweet 70g Large PMP
- Butterkist Toffee 78g Large PMP
SHARING
- Tyrrells Lightly Sea Salted 60g Large PMP
- Tyrrells Sea Salt & Cider Vinegar 60g Large PMP
- Tyrrells Mature Cheddar & Chive 60g Large PMP
- Penn State Sour Cream & Chive 120g Large PMP
NUTS
- KP Nuts Salted Peanut 65g Large PMP
- KP Nuts Dry Roasted Peanut 65g Large PMP
VALUE
- Space Raiders Beef 25g 40p PMP
- Space Raiders Pickled Onion 25g 40p PMP
- Discos Salt & Vinegar 30g 50p PMP
- Wheat Crunchies Bacon 32g 50p PMP
- Pom-Bear Original 19g 65p PMP
DON'T FORGET
THE NPD...
1Nielsen IQ, Total Coverage, MAT, Bagged Snacks, w/e 29.01.22, 2 Mintel 2022, UK Crisps, Savoury Sancks & Nuts Report, 3 Nielsen IQ, Total Impulse, MAT, Bagged Snacks, w/e 29.01.22, 4 Lumina Intelligence, L8w, w/e 09.0122, 5 Nielsen IQ, Total Impulse, L12w, Bagged Snacks, w/e 29.01.22, 6 KWPO, L52w, YoY % Spend Chg, w/e 23.01.22, 7Nielsen IQ, Total Coverage, MAT, £1 PMP CSNP, w/e 29.01.22 – *Nuts and Popcorn 98p-£1.02, 8 Nielsen IQ, Total Coverage, MAT, Popcorn, w/e 29.01.23, 9 Nielsen IQ, Total Impulse, MAT, Bagged Snacks, w/e 29.01.22 -*Nuts and Popcorn 98p-£1.02, 10 Nielsen IQ, Total Independents & Symbols, MAT, Bagged Snacks, w/e 29.01.22, 11 Nielsen IQ, Total Coverage, MAT, Popcorn, w/e 29.01.23, 12 Statista 2022 – statista.com/statistics/325777/local-shop-convenience-store-frequency-of-visits-in-great-britain
