KP Snacks

Best Sellers

KP Snacks

Best Sellers

KP DRIVES

44%

CATEGORY GROWTH1

BAGGED SNACKS ARE THE

#1

FASTEST GROWING IMPULSE CATEGORY ON THE MARKET6

WORTH

£3.6

BILLION1

RSV

Why bagged snacks matter to your retailers and will help drive your depot sales

of shoppers visit a Convenience store at least once a week12, and more shoppers are purchasing snacks in-store12

Snacking is almost universal, with 95% of people having eaten snacks in the past two weeks2

£1PMP in bagged snacks has grown to over £218m7and is now the largest format across Independents2.

£1PMP in bagged snacks has grown to over £218m7and is now the largest format across Independents2.

Larger sharing pack formats are the biggest and fastest growing segment across impulse 8.3%3, notably £1 PMP has driven growth of over 10.6%3

Maximise your bagged snacks with your SnacKPartners

Maximise your bagged snacks with your SnacKPartners

Do you know the main Category Drivers?

Do you know the main Category Drivers?

Understanding what your customers want, will help you know what to stock and maximise sales.

On The Go
20% of shoppers are looking for something to have on the go4. Stock smaller pack sizes and merchandise next to sandwiches or chilled drinks
Value Shopper
Value offerings helps shoppers manage their budget, 54% of snack shoppers are more likely to buy PMPs4
Health Conscious
With some consumers switching to Healthier and Lighter bagged snack options, this is now worth over £12 million in Impulse3
Sharing Moments
Sharing is the largest & fastest growing segment5. Stock for sharing moments like ‘big night in’ or BBQ

Stock up on the KP Top 25! and bring your snack sales alive!

Stock up on the KP Top 25! and bring your snack sales alive!

Select from the KP Best Sellers (shown in best-selling order) to help drive your CSN Sales!

EVERYDAY CRISPS & SNACKS
POPCORN
SHARING
NUTS
VALUE

DON'T FORGET

THE NPD...
1Nielsen IQ, Total Coverage, MAT, Bagged Snacks, w/e 29.01.22, 2 Mintel 2022, UK Crisps, Savoury Sancks & Nuts Report, 3 Nielsen IQ, Total Impulse, MAT, Bagged Snacks, w/e 29.01.22, 4 Lumina Intelligence, L8w, w/e 09.0122, 5 Nielsen IQ, Total Impulse, L12w, Bagged Snacks, w/e 29.01.22, 6 KWPO, L52w, YoY % Spend Chg, w/e 23.01.22, 7Nielsen IQ, Total Coverage, MAT, £1 PMP CSNP, w/e 29.01.22 – *Nuts and Popcorn 98p-£1.02, 8 Nielsen IQ, Total Coverage, MAT, Popcorn, w/e 29.01.23, 9 Nielsen IQ, Total Impulse, MAT, Bagged Snacks, w/e 29.01.22 -*Nuts and Popcorn 98p-£1.02, 10 Nielsen IQ, Total Independents & Symbols, MAT, Bagged Snacks, w/e 29.01.22, 11 Nielsen IQ, Total Coverage, MAT, Popcorn, w/e 29.01.23, 12 Statista 2022 – statista.com/statistics/325777/local-shop-convenience-store-frequency-of-visits-in-great-britain